New Breakthrough in the Entertainment Scenes through the First Interactive Live Streaming Technology and Boosting Digital Transactions: Everywhere.id and BCA Successfully Hold a Virtual Concert with MALIQ & D’Essentials
Jakarta, 4 June 2024 — Everywhere.id, a pioneer of the streaming service entertainment solution platform (formerly GoPlay), in collaboration with PT Bank Central Asia Tbk (BCA) and MALIQ & D’Essentials, successfully created a breakthrough in the world of Indonesian entertainment through the successful holding of a virtual concert entitled “MALIQ Everywhere” simultaneously in more than 4 cities in Indonesia. This virtual concert was witnessed by hundreds of MALIQ & D’Essentials fans in more than 40 cafes, restaurants, and venues. In line with the title of MALIQ & D’Essentials’ new album entitled Can Machines Fall In Love?, this virtual concert succeeded in connecting hundreds of fans, interacting, and singing together in real time via live streaming through machines provided by Play Everywhere technology. This virtual concert event also helped increase the revenue of participating cafes, restaurants, and venues by up to 70%, especially from sales of snacks and beverages, which increased along with the surge in visitors that day. Everywhere.id, through Play Everywhere, continues to realize its vision to revolutionize the Indonesian entertainment industry as the first provider of interactive live streaming entertainment in Indonesia, whose influence is to increase visitor consumption in cafes and restaurants. Through this momentum of the launch for their latest album alongside their anniversary, MALIQ & D’essentials demonstrate their commitment to digital innovation, specifically by implementing new approaches to interact and connect with their fan base while consistently producing high-quality music. Angga Puradiredja, Vocalist of MALIQ & D’Essentials, said, “We are thrilled to launch our new album in a new and different way through this MALIQ Everywhere experience, the first time via a machine, matching the theme of our new album. This virtual concert is a proving ground for us, where machines can actually convey feelings to the audience, even though they are separated by distance. We hope that the spirit of our new album can unite with the spirit of Everywhere.id and BCA to encourage the entertainment industry through technology.” Edy Sulistyo, Chief Everywhere Officer of Everywhere.id, said, “We are very happy to see the enthusiasm of the community, especially the MALIQ & D’Essentials fanbase, and the cafe, restaurant, and venue owners who participated in this first MALIQ Everywhere virtual concert. We hope to continue encouraging the entertainment industry, removing boundaries, and redefining the concert experience accessible to fans anywhere. We see this as a potential positive contribution from Play Everywhere to the level of spending in cafes and restaurants, which has an economic impact on the hospitality industry. Our highest appreciation to MALIQ & D’Essentials and BCA for trusting us to bring new innovations to the world of entertainment through Play Everywhere. We look forward to collaborating again at the next virtual concert and attracting even more participants.” I Ketut Alam Wangsawijaya, Executive Vice President of Transaction Banking Business Development BCA, said, “We are very happy to see the success of the virtual concert with Everywhere.id and MALIQ & D’Essentials. This concert not only gave fans the experience of enjoying new entertainment, but also contributed to the business conditions of partners through digital transactions during this concert, especially through the convenience provided by myBCA. Digital innovations such as virtual concerts continue to be our inspiration for encouraging digital renewal in various business lines. We are committed to always supporting the holding of events like this to create a wider impact on society.” Currently, Play Everywhere is present in six major cities in Indonesia, including Jakarta, Bandung, Jogja, Medan, and Bali, providing live entertainment from PlayStars anywhere, anytime, by partnering with 50++ locations consisting of cafes, restaurants, and venues, empowering more than 60 PlayStars, and boosting Indonesia’s economic level, especially in the entertainment sector.
Everywhere.id and Katadata Insight Center Launch Research on Impact of Play Everywhere in Revolutionizing Indonesia’s Music Industry and Live Entertainment Trends
Jakarta, December 18, 2023 – Everywhere.id, a pioneering streaming service entertainment platform, through its innovative product, Play Everywhere, released a research report conducted in collaboration with Katadata Insight Center. The report, themed ‘Impact of Play Everywhere in Revolutionizing Indonesia’s Music Industry and Live Entertainment Trends’. The survey aligns with the rising usage of entertainment media across diverse settings and addresses the evolving live entertainment trends within Indonesia’s burgeoning music industry. Since its official launch, Play Everywhere is now operating in eight major Indonesian cities, including Jakarta, Bandung, Jogja, Medan, and Bali, providing live entertainment from PlayStars anywhere, anytime. The research conducted across these cities seeks to gauge visitor perceptions and responses to live entertainment, particularly innovative formats like those offered by Play Everywhere. It assesses the platform’s effectiveness in enhancing ambiance at cafes and restaurants, as well as its impact on visitation and visitor satisfaction levels. Edy Sulistyo, Chief Everywhere Officer at Everywhere.id, commented, “This research demonstrates our commitment to understanding and catering to evolving entertainment needs and trends. With over 80% of respondents expressing interest in exploring live music streaming, we believe Play Everywhere can be a game-changer, bridging the gap between content creators and Indonesia’s hospitality industry.” According to the survey, millennials tend to visit cafes more often, while Gen X visits restaurants more frequently, spending comparatively more time in these establishments than younger generations. Remarkably, 97.8% of respondents recommended cafes or restaurants due to their shared appreciation for live music. The presence of live music emerged as a crucial factor for all respondents when selecting a cafe or restaurant, as its presence enhances customer experiences, shaping their assessments of these establishments. Participants who directly engaged with Play Everywhere found the platform intuitive, commending its comprehensive features like song requests, artist information, messaging capabilities, and direct interaction with performers. While music remains the primary content on Play Everywhere, respondents also expressed interest in additional content such as podcasts, entertainment videos, stand-up comedy, and quizzes with prizes. Apart from that, the audio quality of Play Everywhere was also rated as good by 88.9% of respondents because it uses high-quality sound system technology. As many as 86% of respondents said they would visit and recommend the cafe because of Play Everywhere. The survey highlighted that the majority of respondents who directly engaged with Play Everywhere found it user-friendly due to its comprehensive features, including the ability to request songs, access information about singers, send messages, and directly interact with performers. While music stands as the primary content expected on Play Everywhere, respondents also expressed interest in other content varieties such as podcasts, entertainment videos, stand-up comedy, and quizzes offering prizes. Furthermore, 88.9% of respondents positively rated the audio quality of Play Everywhere, attributing it to the utilization of high-quality sound system technology. As many as 86% of respondents expressed that they would visit and recommend the cafe solely because of Play Everywhere. “We are excited to receive such a positive response, where almost all respondents view Play Everywhere as an easily accessible entertainment alternative, underscores its potential to influence consumption patterns in cafes/restaurants. We perceive this as a potentially positive contribution from Play Everywhere to the spending level in cafes or restaurants, thereby generating a notable economic impact on the hospitality industry.” Edy concluded. Furthermore, the survey highlighted that the majority of respondents (86.7%) favor pop music, with Jazz (40.0%) as their preferred choices for entertainment in cafes or restaurants. While Pop remains a staple, Jazz, Reggae, and Rock serve as adaptable options catering to varied occasions or visitor preferences. The full research report can be downloaded at https://play.everywhere.id/news/play-everywhere-report-2023
GoPlay Announces Rebranding as Everywhere.id, Introduce New Name at HUB.ID Summit X Nexticorn 2023
Nusa Dua, Bali, September 15, 2023 – At the Nexticorn 2023 event, Everywhere.id announced the launch of Play Everywhere, a new solution to bring live music performance through live streaming technology. Everywhere.id is committed to delivering the best to its users. “Today marks a new beginning. We want to help bridge the gap between content creators and the hospitality industry in Indonesia. This way, creators can have access to entertainment stages, and hospitality industry owners can have direct access to all talented creators from all over Indonesia, offering unique experiences to their customers” said Edy Sulistyo, Chief Everywhere Officer. Play Everywhere is already available in five major cities in Indonesia, including Jakarta, Bandung, Jogja, Medan, and Bali. Play Everywhere will soon be available in other cities to reach a wider audience in Indonesia. Edy Sulistyo added, “We see great potential in the industry with plenty of room to grow. Many creators need assistance to improve their quality of life. We believe Play Everywhere can be a new solution to address various issues that have been neglected.” One important issue that Play Everywhere aims to address is connecting creators with their stages, such as venues like cafes or restaurants. Disruption of the traditional business model of talent and venue matching is needed as an innovation especially in the post pandemic era. Play Everywhere seeks to address this with its live streaming technology, allowing venue owners to create better engagement with their visitors through high-quality entertainment content at an affordable price. The mutual symbiosis built within Everywhere.id’s business ecosystem is expected to drive an economic chain that boosts the creative industry, hospitality businesses, and the quality of life for creators in Indonesia. Everywhere.id has high hopes for the next year. “We believe in the potential of live streaming. In 2024, we aim for rapid growth and presence in all major cities in Indonesia,” concluded Edy.