Jakarta, December 18, 2023 – Everywhere.id, a pioneering streaming service entertainment platform, through its innovative product, Play Everywhere, released a research report conducted in collaboration with Katadata Insight Center. The report, themed ‘Impact of Play Everywhere in Revolutionizing Indonesia’s Music Industry and Live Entertainment Trends’. The survey aligns with the rising usage of entertainment media across diverse settings and addresses the evolving live entertainment trends within Indonesia’s burgeoning music industry.
Since its official launch, Play Everywhere is now operating in eight major Indonesian cities, including Jakarta, Bandung, Jogja, Medan, and Bali, providing live entertainment from PlayStars anywhere, anytime. The research conducted across these cities seeks to gauge visitor perceptions and responses to live entertainment, particularly innovative formats like those offered by Play Everywhere. It assesses the platform’s effectiveness in enhancing ambiance at cafes and restaurants, as well as its impact on visitation and visitor satisfaction levels.
Edy Sulistyo, Chief Everywhere Officer at Everywhere.id, commented, “This research demonstrates our commitment to understanding and catering to evolving entertainment needs and trends. With over 80% of respondents expressing interest in exploring live music streaming, we believe Play Everywhere can be a game-changer, bridging the gap between content creators and Indonesia’s hospitality industry.”
According to the survey, millennials tend to visit cafes more often, while Gen X visits restaurants more frequently, spending comparatively more time in these establishments than younger generations. Remarkably, 97.8% of respondents recommended cafes or restaurants due to their shared appreciation for live music. The presence of live music emerged as a crucial factor for all respondents when selecting a cafe or restaurant, as its presence enhances customer experiences, shaping their assessments of these establishments.
Participants who directly engaged with Play Everywhere found the platform intuitive, commending its comprehensive features like song requests, artist information, messaging capabilities, and direct interaction with performers. While music remains the primary content on Play Everywhere, respondents also expressed interest in additional content such as podcasts, entertainment videos, stand-up comedy, and quizzes with prizes. Apart from that, the audio quality of Play Everywhere was also rated as good by 88.9% of respondents because it uses high-quality sound system technology. As many as 86% of respondents said they would visit and recommend the cafe because of Play Everywhere.
The survey highlighted that the majority of respondents who directly engaged with Play Everywhere found it user-friendly due to its comprehensive features, including the ability to request songs, access information about singers, send messages, and directly interact with performers. While music stands as the primary content expected on Play Everywhere, respondents also expressed interest in other content varieties such as podcasts, entertainment videos, stand-up comedy, and quizzes offering prizes. Furthermore, 88.9% of respondents positively rated the audio quality of Play Everywhere, attributing it to the utilization of high-quality sound system technology. As many as 86% of respondents expressed that they would visit and recommend the cafe solely because of Play Everywhere.
“We are excited to receive such a positive response, where almost all respondents view Play Everywhere as an easily accessible entertainment alternative, underscores its potential to influence consumption patterns in cafes/restaurants. We perceive this as a potentially positive contribution from Play Everywhere to the spending level in cafes or restaurants, thereby generating a notable economic impact on the hospitality industry.” Edy concluded.
Furthermore, the survey highlighted that the majority of respondents (86.7%) favor pop music, with Jazz (40.0%) as their preferred choices for entertainment in cafes or restaurants. While Pop remains a staple, Jazz, Reggae, and Rock serve as adaptable options catering to varied occasions or visitor preferences.
The full research report can be downloaded at https://play.everywhere.id/news/play-everywhere-report-2023
