BSD City, January 20, 2026 — Sinar Mas Land, through Digital Hub, supports for the strategic partnership between Purwadhika Digital Technology School and the China Council for the Promotion of International Trade (CCPIT) Commercial Sub-council with the launch of the Purwadhika x CCPIT Entrepreneur Program. This collaborative initiative is designed to foster long-term, mutually beneficial cooperation between Indonesia and China. The collaboration between Purwadhika and CCPIT Commercial Sub-council aims to strengthen entrepreneurial capacity, facilitate the exchange of business knowledge, and enhance cross-border market understanding. This program is expected to support sustainable business growth, expand international collaboration opportunities, and contribute positively to the business ecosystem and economic relations between Indonesia and China. The signing of a Memorandum of Understanding (MoU), conducted by Purwa Hartono (CEO & Founder of Purwadhika Digital Technology School) dan Jason Xiong Canxin (Director of Department of Trade and Investment Promotion of CCPIT Commercial Sub-council) served as the foundation for the implementation of the program. The MoU signing took place on Wednesday, January 14, 2026, at Purwadhika Digital Technology School in BSD City.
The Purwadhika x CCPIT Entrepreneur Program is scheduled to be officially launched in the second week of February 2026, with participant intake expected to open in the second week of April 2026. The students who join the Purwadhika x CCPIT Entrepreneur Program not only learn theoretical knowledge but also practical mentorship, access to industrial networks and direct collaboration opportunities with factories in China, enabling them to develop their own brands and market products in Indonesia. The signing ceremony not only marks the beginning of a strategic partnership between two entities, but also reflects Digital Hub’s role as a collaborative space that connects education institutions, business actors and international partners in support of strengthening Indonesia’s entrepreneurial ecosystem.
Irawan Harahap, CEO of Digital Tech Ecosystem & Development at Sinar Mas Land, said “The Digital Hub serves as a collaborative platform that brings together education institutions, businesses and global partners. The collaboration between Purwadhika Digital Technology School and CCPIT Commercial Sub- council aligns with our commitment to supporting tenants in building global partnerships and creating tangible impact for business development and talent growth in Indonesia. We believe cross-border collaboration is key to building a resilient entrepreneurial ecosystem. Going forward, Sinar Mas Land through Digital Hub will continue to support similar initiatives aimed at enhancing the capacity of local entrepreneurs, expanding access to global markets and strengthening Indonesia’s position within the international business ecosystem.”
Currently, Indonesia entrepreneurs are still facing various challenges, including limited access to reliable Original Equipment Manufacturer (OEM) factories in China, insufficient understanding of manufacturing
systems and minimum order quantities (MOQs), quality control and regulatory issues, as well as reliance on traders or intermediaries due to the lack of direct industry connections to the industrial ecosystem in China. This program is expected to provide practical assistance and access to industry networks for participants.
Purwa Hartono, CEO and Founder of Purwadhika Digital Technology School explained, “Through the Purwadhika x CCPIT Entrepreneur Program, we aim to provide Indonesian entrepreneurs with hands-on exposure to end-to-end retail business processes, directly from the source. Support from Digital Hub as an enabling ecosystem has been instrumental in realizing this strategic collaboration.”
Meanwhile, Jason Xiong Canxin, Director of Department of Trade and Investment Promotion of CCPIT Commercial Sub-council added, “Indonesia has significant entrepreneurial potential. Through this collaboration with Purwadhika and the support of the Digital Hub ecosystem, CCPIT is committed to opening access to trusted manufacturing networks and suppliers in China, while encouraging the development of sustainable business partnerships.”
As an educational institution within the Digital Hub ecosystem, Purwadhika Digital Technology School plays a strategic role in bridging the development of talent and entrepreneurship with cross-border collaboration opportunities, in line with Digital Hub’s increasing focus on strengthening the education sector as a key ecosystem driver. By fostering cross-sector collaboration, Digital Hub creates an environment that supports global knowledge exchange, innovation development, and sustainable entrepreneurial growth. Through these initiatives, Digital Hub not only strengthens the quality of education but also opens access for Indonesian talent and entrepreneurs to connect directly with global ecosystems. Beyond this, Digital Hub carries the vision of developing BSD City as a world-class education hub, where educational institutions, industry players, and global partners are integrated within a mutually reinforcing ecosystem. (*)
