BSD City, October 2, 2025 – Living Lab Ventures (LLV), the corporate venture capital arm of Sinar Mas Land, has signed a Memorandum of Understanding (MoU) with Industrial Growth Platform Pte. Ltd. (IGPI Singapore). The MoU was signed last September by Bayu Seto (Partner at Living Lab Ventures) and Kohki Sakata (CEO of IGPI Singapore). The partnership aims to help Japanese companies develop business opportunities in Indonesia—Southeast Asia’s fastest-growing economy, while also strengthening strategic collaboration between the two countries.
Under this collaboration, IGPI Singapore will provide management consulting and investment advisory services for Japanese clients seeking entry into the Indonesian market. Meanwhile, LLV will offer access to its extensive networks, deep industry expertise, and strategic resources within Indonesia’s business ecosystem. One of the key assets offered is BSD City, a 6,000-hectare mega-township developed by Sinar Mas Land, home to nearly 500,000 residents, and serving as a living laboratory for innovation development. With its comprehensive urban infrastructure, BSD City presents an ideal ecosystem for market research, proof-of-concept (PoC) testing, and the formation of strategic partnerships.
The integration of consulting support, network access, and an urban ecosystem forms the foundation for a more effective market-entry mechanism. Through this combination, the collaboration will establish a soft-landing platform that enables Japanese companies to enter Indonesia with reduced risks while accelerating execution at a higher strategic level. This is expected to boost the success of Japanese business expansion in Indonesia while also opening broader partnership opportunities in the future.
Bayu Seto, Partner at Living Lab Ventures (LLV) stated, “This initiative aligns with LLV’s mission to bridge Indonesia’s ecosystem with global opportunities. By positioning BSD City as a hub for Japanese companies to test and grow their businesses, we are creating new pathways for investment, technology transfer, and sustainable growth that will benefit both countries. LLV will support IGPI and its partners by facilitating research and market analysis, implementing PoCs, arranging business matching with potential partners, and curating business tours to connect Japanese companies with relevant stakeholders both in BSD City and the wider Indonesian economy. This approach not only provides a strategic entry point for Japanese firms but also drives Indonesia’s economic development through foreign investment inflows, job creation, and knowledge transfer.”
Kohki Sakata, CEO of IGPI Singapore added, “We see Indonesia as a market with tremendous opportunities for Japanese companies, particularly with its young population, expanding middle class, and rapid digital adoption. Partnering with LLV and Sinar Mas Land allows us to deliver not just advisory services to our clients, but also a real-world ecosystem where they can test, adapt, and grow their businesses while maximizing the potential available.”
This collaboration reinforces BSD City’s growing role as an international hub for innovation and business expansion while strengthening Indonesia’s position as a strategic destination for Japanese companies in Southeast Asia. With LLV as the driver of the innovation ecosystem, this step opens opportunities for increased foreign direct investment, technology collaboration, and job creation in Indonesia. For Japan, the partnership provides a reliable partner and a tangible platform to access one of the region’s most dynamic economies. (*)
