Jakarta, August 1, 2023 – Olsera, a technology company providing an all-in-one business management system for Micro, Small, and Medium Enterprises (MSMEs), collaborated with M Bloc Market to support the Indonesian Employers Association (APINDO) in the APINDO UMKM Merdeka Festival 2023. M Bloc Market also played a role as curator for selected outstanding local MSMEs participating in the event, where all transactions throughout the festival were conducted using a non-cash (cashless) payment system supported by Olsera’s online cashier / Point of Sale (POS) system.
Held from July 28 – August 1, 2023 at the Exhibition Hall, West Mall Grand Indonesia, the festival was specially organized by APINDO to support collaboration among local entrepreneurs, especially MSMEs, in marketing their products and increasing public awareness of the importance of supporting local MSME products. The festival featured 259 MSMEs curated by APINDO and its acceleration partners from a total of 602 MSME applicants, with 11 percent categorized as fresh food businesses, 7 percent as beverages, 47 percent as food ingredients, and 35 percent in fashion, crafts, and other categories. A total of 21 percent of participating MSMEs were recorded as having conducted export activities.
Novendy Chen, Co-founder and CEO of Olsera, stated, “We are very proud to have the opportunity to support APINDO and are delighted to collaborate with M Bloc Market in this festival. In line with APINDO’s goals through the UMKM Merdeka program, Olsera is committed to continuously supporting business owners, especially Indonesian MSMEs, through our end-to-end ecosystem, particularly in optimizing their revenue and growth to reach greater heights, as well as helping them transition to digital.”
Jozarki Terunajaya, Chief Operating Officer of M Bloc Market, said, “We are very pleased to support APINDO in continuously encouraging and empowering entrepreneurs, especially local MSMEs. We are also excited to present a variety of curated local products, including those from M Bloc Market, which accommodates 70% local MSME products, and to collaborate with Olsera in this festival. The digital services provided by Olsera are certainly very beneficial for business owners in going digital.”
Offering comprehensive services beyond Point of Sales (POS), Olsera’s end-to-end ecosystem includes various key features such as Inventory & Supply Chain Management, Sales & Marketing, Employee Management, Online Store, Multi-Online Monitoring Dashboard, and Loyalty Program. These features are provided by Olsera to maximize efficiency and accelerate the growth of Indonesian MSMEs. To date, Olsera has reached more than 500 cities across Indonesia, serving more than 17,500 paid merchants and over 11,400 brands from various business sectors including food & beverage, franchises, fashion & retail, minimarkets, laundry, electronics/vape stores/pet stores, warungs and street vendors, spas/massage, beauty clinics, healthcare, fitness/sports clubs, and salons/barbershops.
