Accelerating the Digital Revolution in the SME Sector, Olsera Collaborates with Foundry and APINDO MSME
Jakarta, October 31, 2023 – In a proactive effort to advance the Small and Medium Enterprise (SME) sector in Indonesia, Foundry and Olsera have collaborated through the event ‘Foundry Mixer: Indonesian SME Digital Revolution.’ This aims to strengthen the ecosystem and foster relationships among SME stakeholders, while educating them about the latest technology or innovations believed to accelerate the digitalization of SMEs. Foundry represents an ecosystem platform that connects innovation leaders in Indonesia, while Olsera is a tech-enabler startup that provides an All-in-One business management system for businesses in Indonesia. This Foundry Mixer has received full support from Ronald Walla, Chairman of the SME Sector at the Indonesian Employers’ Association (APINDO), who attended as the Keynote Speaker. Micro, Small, and Medium Enterprises (MSMEs) are the backbone of Indonesia’s economy, contributing to 60% of the Gross Domestic Product (GDP) and employing more than 97% of the workforce. Out of the 65 million MSMEs, only about 27 million have undergone digitalization. Therefore, APINDO, through its various MSME programs (APINDO UMKM Merdeka, APINDO MSME Academy, and the other programs), believes that collaboration among stakeholders in the SME sector, particularly involving Olsera and Foundry, can accelerate the digitization process for these MSMEs. By joining forces, APINDO welcomes the collaboration between Foundry and Olsera to further contribute to the MSME sector. Ronald Walla, Chairman, SME Sector at the Indonesian Employers’ Association (APINDO) said, “At APINDO, particularly within the APINDO UMKM Merdeka program, our task is to weave the pentahelix for stakeholders of SMEs, including academics, government, private sector, media, and the business community. In addition to this, the APINDO MSME Academy continues to run, collaborating where the university students intern in SMEs, guided by practitioners and lecturers, thus forming the pentahelix. SMEs gain access to technology and knowledge, while lecturers and practitioners themselves gain real access to the SME sector to understand current trends. Supported by programs like Foundry, our programs can become more structured. The willingness of SMEs to progress and contribute to providing added value to Indonesian society needs collective encouragement.” Novendy Chen, Co-founder and CEO of Olsera added, “The Foundry Mixer event is one of the collaborative programs aimed at educating stakeholders of SMEs. With the Foundry ecosystem and forthcoming Olsera programs, we have the firm belief that Olsera will significantly enhance user productivity, streamline business operations, and broaden market reach. Through this event, we invite the entire community, especially SME business practitioners and related stakeholders who share the same mission of supporting the growth and development of SMEs in Indonesia to collaborate.” Beyond the POS system, Olsera has evolved into an end-to-end business management system that simplifies MSMEs’ ability to sell both at physical outlets and online, manage operations, record profit and loss statements, business balance sheets, access business funding, procure raw materials, and receive business consultancy. The main features offered by Olsera are Inventory & Supply Chain Management, Sales & Marketing, Employee Management, Online Store, Multi-Online Monitoring Dashboard and Loyalty Program. These features are presented by Olsera to maximize the efficiency of accelerating the growth of Indonesian MSMEs. Until now, Olsera has reached 500++ cities in Indonesia, serving more than 20.000++ paid merchants and 11,400++ brands from various lines of business. “Foundry realizes how important digitalization is for the growth of SMEs in Indonesia. The collaboration with Olsera is not only a business partnership, but a commitment to drive the country’s economy through technological development. Through this event, we provide a platform for businesses to understand the potential of digitalization and gain the insight they need to thrive in a competitive digital environment. We believe that innovation and collaboration are the keys to opening new doors of opportunity for SMEs.” Richie Wirjan, Co-founder and Director, Foundry concluded. Opened by Ronald Walla (Chairman, APINDO MSME), the Foundry Mixer presented the “Innovation Showcase: Empowering Indonesian SMEs with Tech” featuring Heinrich Vincent (Co-Founder & CEO, Bizhare), Joseph Eko (CCO, Olsera), and Jayant Kumar (Founder & CEO, Selleri). This segment delved into the industrial landscape and case studies from related companies involved in the development of SMEs within the industry. The panel discussion session with the theme “Collaborative Efforts to Accelerate SME Success” featured Natalia Veronica (Division Head of Value Chain Assets & Product Development, BRI), Nilamsari Sahadewa (Founder, PT Sari Kreasi Boga TBK (RAFI), Novendy Chen (Co-Founder & CEO, Olsera), Donny Pramono (Head of Investment Division, HIPMI Culinary), and Billy Boen (Founder & CEO, Young On Top). They discussed the efforts of their respective companies in enhancing the success of SMEs in the country, particularly in the fields of technology and innovation. Yukka Harlanda (Founder & CEO, Brodo) and Robertus Theodore (Co-Founder & CEO, Agrari.id) participated in the Entrepreneur’s Story session, sharing their experiences diving into the entrepreneurial world and explaining the challenges and successes they encountered in developing their businesses.
Olsera and AstraPay Launch Strategic Partnership to Boost MSME Digitalization and Foster Financial Inclusion in Indonesia
Jakarta, September 7, 2023 – Olsera, a leading All-in-One Business Management System for Indonesian Micro, Small, and Medium Enterprises (MSMEs), has joined forces with AstraPay, a digital payment application under the Astra Group, in a strategic partnership aimed at accelerating digitalization among MSMEs and promoting financial inclusion in Indonesia. This milestone was officially inaugurated with the signing of a Memorandum of Understanding (MoU) and the rollout of Olsera’s all-in-one business management system integrated with AstraPay payment system for merchants at ZEST Foodcourt in Menara Astra. Moving forward, this collaboration will further drive the growth of MSME partners within the Olsera and AstraPay ecosystem, aligning with the rapid expansion of the digital economy. Currently, a total of 13 merchants at ZEST Foodcourt have already adopted the Olsera and AstraPay systems, serving approximately 750 visitors daily. Novendy Chen, Co-founder and Chief Executive Officer of Olsera, expressed, “We are delighted to partner with AstraPay in this strategic alliance, reaffirming our commitment to fast-tracking MSME digitalization in Indonesia. Digitalization stands as a crucial factor in enhancing and accelerating the growth of MSMEs, particularly as they navigate the competitive landscape of the digital era. This collaboration will be extended to benefit all MSMEs within our ecosystem and AstraPay, encompassing integration of their business management systems and digital payment solutions.” Rina Apriana, Chief Executive Officer of AstraPay, stated, “We view this strategic partnership with Olsera as a significant step toward supporting Indonesian MSME entrepreneurs in transitioning to digital payments and promoting financial inclusion in Indonesia. Consequently, we offer a seamless and convenient digital transaction experience. Through this partnership, our integrated services with the Olsera system will undoubtedly enhance the operational efficiency of MSMEs in our ecosystem.” Demmy Indranugroho, Head of Asset Management & Corporate Communications of Astra Property, added, “We are thrilled to kickstart the collaboration between Olsera and AstraPay. As part of the Astra Group, digital innovation is a core element that we incorporate into every project, including the payment system at ZEST Foodcourt Menara Astra. Therefore, the solutions provided by Olsera and AstraPay to our merchants represent a valuable innovation, especially in streamlining their business management systems and facilitating hassle-free transactions for customers through a simplified payment process.” Olsera’s end-to-end business management ecosystem encompasses a comprehensive array of features tailored for MSMEs. Beyond the POS system, Olsera has evolved into an end-to-end business management system that simplifies MSMEs’ ability to sell both at physical outlets and online, manage operations, record profit and loss statements, business balance sheets, access business funding, procure raw materials, and receive business consultancy. Additionally, the Olsera Online Order system not only integrates with well-established marketplaces and food delivery services but also enables partners to activate online ordering for dine-in, self-ordering, and reach potential new customers through order links, websites, and dedicated brand applications catering to delivery orders, take-away, and reservations. To date, Olsera has expanded its reach to over 500 cities in Indonesia, serving more than 18,000 paid merchants and collaborating with 11,000+ brands across various business sectors. On the other hand, AstraPay provides users with various conveniences when making payments through its myriad features, which enhance the user experience when utilizing AstraPay, with a user-friendly application designed for simplicity and secure digital transactions. As of August 2023, AstraPay boasts 10.8 million users and has established partnerships with over 20,000 merchants nationwide. AstraPay continues to foster partnerships with MSMEs for various payment transactions, such as bill payments, credit purchases, electricity tokens, and numerous other payment features, contributing significantly to the digitalization of MSMEs in Indonesia.
Olsera Collaborates with M Bloc Market to Support APINDO UMKM Merdeka Festival 2023, Facilitating Digital Transactions
Jakarta, August 1, 2023 – Olsera, a technology company providing an all-in-one business management system for Micro, Small, and Medium Enterprises (MSMEs), collaborated with M Bloc Market to support the Indonesian Employers Association (APINDO) in the APINDO UMKM Merdeka Festival 2023. M Bloc Market also played a role as curator for selected outstanding local MSMEs participating in the event, where all transactions throughout the festival were conducted using a non-cash (cashless) payment system supported by Olsera’s online cashier / Point of Sale (POS) system. Held from July 28 – August 1, 2023 at the Exhibition Hall, West Mall Grand Indonesia, the festival was specially organized by APINDO to support collaboration among local entrepreneurs, especially MSMEs, in marketing their products and increasing public awareness of the importance of supporting local MSME products. The festival featured 259 MSMEs curated by APINDO and its acceleration partners from a total of 602 MSME applicants, with 11 percent categorized as fresh food businesses, 7 percent as beverages, 47 percent as food ingredients, and 35 percent in fashion, crafts, and other categories. A total of 21 percent of participating MSMEs were recorded as having conducted export activities. Novendy Chen, Co-founder and CEO of Olsera, stated, “We are very proud to have the opportunity to support APINDO and are delighted to collaborate with M Bloc Market in this festival. In line with APINDO’s goals through the UMKM Merdeka program, Olsera is committed to continuously supporting business owners, especially Indonesian MSMEs, through our end-to-end ecosystem, particularly in optimizing their revenue and growth to reach greater heights, as well as helping them transition to digital.” Jozarki Terunajaya, Chief Operating Officer of M Bloc Market, said, “We are very pleased to support APINDO in continuously encouraging and empowering entrepreneurs, especially local MSMEs. We are also excited to present a variety of curated local products, including those from M Bloc Market, which accommodates 70% local MSME products, and to collaborate with Olsera in this festival. The digital services provided by Olsera are certainly very beneficial for business owners in going digital.” Offering comprehensive services beyond Point of Sales (POS), Olsera’s end-to-end ecosystem includes various key features such as Inventory & Supply Chain Management, Sales & Marketing, Employee Management, Online Store, Multi-Online Monitoring Dashboard, and Loyalty Program. These features are provided by Olsera to maximize efficiency and accelerate the growth of Indonesian MSMEs. To date, Olsera has reached more than 500 cities across Indonesia, serving more than 17,500 paid merchants and over 11,400 brands from various business sectors including food & beverage, franchises, fashion & retail, minimarkets, laundry, electronics/vape stores/pet stores, warungs and street vendors, spas/massage, beauty clinics, healthcare, fitness/sports clubs, and salons/barbershops.