TransTRACK is a cutting-edge tech-enabler company revolutionizing transportation and logistics operations through transformative solutions utilizing the Internet of Things (IoT) and Artificial Intelligence. TransTRACK’s solutions are poised for significant growth by focusing on its core industries—logistics, public transport, financial services, plantation & forestry, mining, and port & marine. TransTRACK’s advanced fleet management solutions have already demonstrated proven success across these sectors, streamlining operations, reducing costs, and boosting productivity.
The company’s B2B approach is central to achieving its business objectives. By continuously enhancing its credibility and building strong partnerships, TransTRACK is positioning itself as a leader in digital fleet solutions within Southeast Asia while expanding to Australia and Taiwan.
TransTRACK’s fundraising and expansion stories are backed by real-world case studies, providing credibility and driving engagement with key stakeholders. This narrative is shared through a strategic communication campaign designed to highlight its successes in various industries.
Strategic PR & Communications, PR for Fundraising, Thought Leadership, Media Outreach, Issue Management, Stakeholders Management
SWN PR’s primary objective is to enhance TransTRACK’s position by amplifying its brand presence in the region by maintaining positive relationships with the media in its home country and across Southeast Asia. By cultivating meaningful engagements with journalists and securing editorial support, the company aims to increase its visibility and feature in mainstream business publications, national news outlets, and key industry channels. This approach ensures TransTRACK moves beyond its current sphere of influence, reaching decision-makers, influencers, and prospects across the region, strengthening its position in a highly competitive market.
By carefully analyzing market trends and the rising need for sustainable transportation solutions, we identified multiple compelling, data-driven stories. Our leading narrative spotlighted TransTRACK’s pivotal role in optimizing fleet operations and reducing carbon footprints across key industries like logistics, public transport, and maritime, driving efficiency and sustainability in a rapidly evolving landscape.
We translated these insights into a series of PR campaigns, targeted media pitches, stakeholders engagement, and engaging, high-impact content. This approach generated widespread media coverage across both international and national platforms, including top-tier transportation, technology, and business publications. TransTRACK gained exposure in major media outlets such as DealStreetAsia, The Jakarta Post, Bisnis Indonesia, and various tech and logistics magazines, expanding its influence among industry leaders, investors, and policy-makers.
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