New Breakthrough in the Entertainment Scenes through the First Interactive Live Streaming Technology and Boosting Digital Transactions: Everywhere.id and BCA Successfully Hold a Virtual Concert with MALIQ & D’Essentials
Jakarta, 4 June 2024 — Everywhere.id, a pioneer of the streaming service entertainment solution platform (formerly GoPlay), in collaboration with PT Bank Central Asia Tbk (BCA) and MALIQ & D’Essentials, successfully created a breakthrough in the world of Indonesian entertainment through the successful holding of a virtual concert entitled “MALIQ Everywhere” simultaneously in more than 4 cities in Indonesia. This virtual concert was witnessed by hundreds of MALIQ & D’Essentials fans in more than 40 cafes, restaurants, and venues. In line with the title of MALIQ & D’Essentials’ new album entitled Can Machines Fall In Love?, this virtual concert succeeded in connecting hundreds of fans, interacting, and singing together in real time via live streaming through machines provided by Play Everywhere technology. This virtual concert event also helped increase the revenue of participating cafes, restaurants, and venues by up to 70%, especially from sales of snacks and beverages, which increased along with the surge in visitors that day. Everywhere.id, through Play Everywhere, continues to realize its vision to revolutionize the Indonesian entertainment industry as the first provider of interactive live streaming entertainment in Indonesia, whose influence is to increase visitor consumption in cafes and restaurants. Through this momentum of the launch for their latest album alongside their anniversary, MALIQ & D’essentials demonstrate their commitment to digital innovation, specifically by implementing new approaches to interact and connect with their fan base while consistently producing high-quality music. Angga Puradiredja, Vocalist of MALIQ & D’Essentials, said, “We are thrilled to launch our new album in a new and different way through this MALIQ Everywhere experience, the first time via a machine, matching the theme of our new album. This virtual concert is a proving ground for us, where machines can actually convey feelings to the audience, even though they are separated by distance. We hope that the spirit of our new album can unite with the spirit of Everywhere.id and BCA to encourage the entertainment industry through technology.” Edy Sulistyo, Chief Everywhere Officer of Everywhere.id, said, “We are very happy to see the enthusiasm of the community, especially the MALIQ & D’Essentials fanbase, and the cafe, restaurant, and venue owners who participated in this first MALIQ Everywhere virtual concert. We hope to continue encouraging the entertainment industry, removing boundaries, and redefining the concert experience accessible to fans anywhere. We see this as a potential positive contribution from Play Everywhere to the level of spending in cafes and restaurants, which has an economic impact on the hospitality industry. Our highest appreciation to MALIQ & D’Essentials and BCA for trusting us to bring new innovations to the world of entertainment through Play Everywhere. We look forward to collaborating again at the next virtual concert and attracting even more participants.” I Ketut Alam Wangsawijaya, Executive Vice President of Transaction Banking Business Development BCA, said, “We are very happy to see the success of the virtual concert with Everywhere.id and MALIQ & D’Essentials. This concert not only gave fans the experience of enjoying new entertainment, but also contributed to the business conditions of partners through digital transactions during this concert, especially through the convenience provided by myBCA. Digital innovations such as virtual concerts continue to be our inspiration for encouraging digital renewal in various business lines. We are committed to always supporting the holding of events like this to create a wider impact on society.” Currently, Play Everywhere is present in six major cities in Indonesia, including Jakarta, Bandung, Jogja, Medan, and Bali, providing live entertainment from PlayStars anywhere, anytime, by partnering with 50++ locations consisting of cafes, restaurants, and venues, empowering more than 60 PlayStars, and boosting Indonesia’s economic level, especially in the entertainment sector.