Olsera and AstraPay Launch Strategic Partnership to Boost MSME Digitalization and Foster Financial Inclusion in Indonesia
Jakarta, September 7, 2023 – Olsera, a leading All-in-One Business Management System for Indonesian Micro, Small, and Medium Enterprises (MSMEs), has joined forces with AstraPay, a digital payment application under the Astra Group, in a strategic partnership aimed at accelerating digitalization among MSMEs and promoting financial inclusion in Indonesia. This milestone was officially inaugurated with the signing of a Memorandum of Understanding (MoU) and the rollout of Olsera’s all-in-one business management system integrated with AstraPay payment system for merchants at ZEST Foodcourt in Menara Astra. Moving forward, this collaboration will further drive the growth of MSME partners within the Olsera and AstraPay ecosystem, aligning with the rapid expansion of the digital economy. Currently, a total of 13 merchants at ZEST Foodcourt have already adopted the Olsera and AstraPay systems, serving approximately 750 visitors daily. Novendy Chen, Co-founder and Chief Executive Officer of Olsera, expressed, “We are delighted to partner with AstraPay in this strategic alliance, reaffirming our commitment to fast-tracking MSME digitalization in Indonesia. Digitalization stands as a crucial factor in enhancing and accelerating the growth of MSMEs, particularly as they navigate the competitive landscape of the digital era. This collaboration will be extended to benefit all MSMEs within our ecosystem and AstraPay, encompassing integration of their business management systems and digital payment solutions.” Rina Apriana, Chief Executive Officer of AstraPay, stated, “We view this strategic partnership with Olsera as a significant step toward supporting Indonesian MSME entrepreneurs in transitioning to digital payments and promoting financial inclusion in Indonesia. Consequently, we offer a seamless and convenient digital transaction experience. Through this partnership, our integrated services with the Olsera system will undoubtedly enhance the operational efficiency of MSMEs in our ecosystem.” Demmy Indranugroho, Head of Asset Management & Corporate Communications of Astra Property, added, “We are thrilled to kickstart the collaboration between Olsera and AstraPay. As part of the Astra Group, digital innovation is a core element that we incorporate into every project, including the payment system at ZEST Foodcourt Menara Astra. Therefore, the solutions provided by Olsera and AstraPay to our merchants represent a valuable innovation, especially in streamlining their business management systems and facilitating hassle-free transactions for customers through a simplified payment process.” Olsera’s end-to-end business management ecosystem encompasses a comprehensive array of features tailored for MSMEs. Beyond the POS system, Olsera has evolved into an end-to-end business management system that simplifies MSMEs’ ability to sell both at physical outlets and online, manage operations, record profit and loss statements, business balance sheets, access business funding, procure raw materials, and receive business consultancy. Additionally, the Olsera Online Order system not only integrates with well-established marketplaces and food delivery services but also enables partners to activate online ordering for dine-in, self-ordering, and reach potential new customers through order links, websites, and dedicated brand applications catering to delivery orders, take-away, and reservations. To date, Olsera has expanded its reach to over 500 cities in Indonesia, serving more than 18,000 paid merchants and collaborating with 11,000+ brands across various business sectors. On the other hand, AstraPay provides users with various conveniences when making payments through its myriad features, which enhance the user experience when utilizing AstraPay, with a user-friendly application designed for simplicity and secure digital transactions. As of August 2023, AstraPay boasts 10.8 million users and has established partnerships with over 20,000 merchants nationwide. AstraPay continues to foster partnerships with MSMEs for various payment transactions, such as bill payments, credit purchases, electricity tokens, and numerous other payment features, contributing significantly to the digitalization of MSMEs in Indonesia.